Fractional CMO · B2B health tech

Fractional CMO · B2B health tech

Senior enough to set the strategy. Hands-on enough make it happen.

Fractional marketing leadership for B2B health tech with proven product-market fit — strategy and execution, without the full-time hire.

Fractional marketing leadership for B2B health tech with proven product-market fit — strategy and execution, without the full-time hire.

Let’s Talk Growth

No strings attached · 30-minute fit call

Alexandra Ferraro, fractional CMO, smiling

Part-time, but fully embedded

Integrated marketing professional for healthcare

$6.5M

Pipeline built in under a year

3x

Client roster growth in 12 months

13%+

ARR directly from marketing

14+

Years in B2B healthcare marketing

Which of these are keeping you up at night?

Unknown results and no KPIs. Marketing spend with no clear connection to pipeline or revenue.

Strapped bandwidth. Too many priorities — marketing gets whatever time is left.

Founder-led pipeline. Referrals and cold outreach that don’t scale.

A coverage gap on the horizon. An upcoming maternity leave, sabbatical, or departure that leaves marketing without a leader at the helm.

A big launch from a solution to a new market or vertical and not enough depth in-house to both strategize and execute.

Trusted by healthcare leaders

Maria Chiam

“As the first marketing hire at Intelligencia AI, Alex single-handedly planned and orchestrated a strategy to build the brand and a suite of tools that differentiated us. One of the most productive and effective professionals I’ve worked with — visionary, creative, resourceful, and executes to the finish.”

Maria Chiam, Life Sciences & Healthcare Professional

Tina Baumgarten

“Alex has a rare combination of skills: she’s a strategic thinker capable of planning out a company’s entire marketing strategy, but she’s also highly organized and very effective at getting tasks large and small successfully across the finish line.”

Tina Baumgarten, Content Writer & Strategist

Alan Eisman

“Alex pushes us forward while meeting us exactly where we are. She helped our marketing look and perform like a much larger company, guided us through the Marcom side of our acquisition with a steady hand, and is more responsive than most people working full time on an account.”

Alan Eisman, EVP, Business Development + Senior Executive Advisor, d2i, now part of ESO (current client)

Choose the level of leadership your marketing engine needs now.

Strategic Assessment

6–8 week deep dive. Determine where to invest and what to prioritize. Includes audit and go-forward plan.

Best for: Teams seeking clarity before committing to execution.

Learn More

Recommended

Fractional Marketing Leadership

Embedded part-time CMO. Full ownership: strategy plus execution, 40–80 hrs/month. My strategic leadership plus AI-powered operational efficiency.

Best for: Teams ready to build the revenue engine.

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Advisory Focus

Strategic direction with limited execution. 20–30 hrs/month. Prioritized projects only.

Best for: Teams validating fit before scaling.

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Questions founders and teams usually ask first.

Let’s talk

Ready to replace random acts of marketing with a plan that drives impact?

Tell me about where your business is today. I’ll follow up to set up a 30-minute fit call. No strings attached.